Tag archives for FBX

Facebook Will Come Clean(er) About Its Retargeted Ads

Last year, Facebook started running ads that used your Web surfing history to target you. Soon they’ll be a little more obvious about the fact that they’re doing it. But not a lot more obvious. After months of discussion with the Council of Better Business Bureaus, Facebook is going to start incorporating a ...

Wall Street Decides It Likes Facebook, Anyway (For Now!)

First look at Facebook Q4 earnings: Revenue of $1.59 billion and earnings of 17 cents per share. The Street was expecting around $1.52 billion and 15 cents a share. Shares immediately headed down, so presumably investors wanted a bigger beat. They’ve dipped as low as 7 percent. And now, about 25 ...

Facebook Bulks Up Its Ad Exchange With Help From AOL

Facebook’s advertising exchange, which didn’t exist a year ago and now generates real revenue, is getting bigger. AOL’s Advertising.com will start using the exchange to buy ads for its clients on the social network’s pages. AOL is the highest profile player to join FBX, and may well have the most buying ...

Facebook Bulks Up Its Ad Exchange With Help From AOL

Facebook’s advertising exchange, which didn’t exist a year ago and now generates real revenue, is getting bigger. AOL’s Advertising.com will start using the exchange to buy ads for its clients on the social network’s pages. AOL is the highest profile player to join FBX, and may well have the most buying ...