Tag archives for advertising

Jay-Z Ditches His iPhone Just in Time for His Big Samsung Ad

Hey, remember when Oprah Winfrey, or whoever social-messages on her behalf, tweeted about her love for Microsoft’s Surface tablet while using an iPad? Well, Jay-Z is way too smart for that! The brand-endorser/value-adder/Beyonce’s husband/musician has a big deal with Samsung to give away free copies of his new album to people who ...

Facebook Restricts Ads on Controversial Sites

In the wake of protests over violent content on its site Facebook announced on Friday that it will remove ads on pages or groups that contain “any violent, graphic or sexual content.” Starting Monday, Facebook will review pages for controversial content. While this content may not technically violate Facebook’s community standards ...

Google to sell more mobile ads this year than all otherscombined

A new report from research firm eMarketer indicates that Google is on pace to sell more mobile ads this year than all of its competitors combined – for the second time in a row. That amounts to roughly $8.8 billion in revenue which represents a 92 percent increase from 2012. For ...

Ready for Your Close-Up, Mr. Systrom: Zuckerberg Touts 15-Second Instagram Video at Facebook Event

Mark Zuckerberg opened the Instagram event at Facebook’s Silicon Valley HQ today, focusing on the growth of the popular photo-sharing service that he bought last year for a pile of dough and that announced today that it will now be offering video too. But it was up to Instagram head and ...

TouchCast Wants You to Watch Web Video With Your Fingers

The problem with most Web video startups is that you’ve seen them before. Another compilation of cheap clips posing as the next big cable channel. Another solution for nonexistent “discovery” problems. Another “Instagram for video” that won’t be. So, at the very least, give TouchCast credit for novelty and ambition. The ...

Here’s Why Facebook Wants to Edge In on Twitter’s Hashtags

Although not the inventor of the tool, Twitter has dominated conversations centered around the hashtag (#) for quite some time. As we saw last week, however, Facebook wants in on the action, introducing hashtags to its users, so that they can follow individual topics throughout the network. Why ape some ...

Election 2016: How Big Data + Social Data Will Determine the Next President

Image copyright AKIllustrationThe presidential election means big business for the ad industry, with a whopping $6 billion spent on 2012 election ads last year across all media according to the Center for Responsive Politics. Last year’s election broke records, both at the poll and in the boardroom, with recent figures ...

YouTube Programming Investors Back YouTube Tools Startup Epoxy

Ad gripes aside, lots of people are still betting on YouTube. Here’s the latest: Epoxy, a startup developing tools for video makers and distributors, which has raised $2 million. I can’t tell you much more about the company than that, since it hasn’t opened for business yet. And CEO Juan Bruce ...

Exclusive: In Yet Another Internal Hire, Yahoo’s Mayer Makes Mann Search Head

Longtime Yahoo techie Laurence “Laurie” Mann, who has recently been SVP of engineering operations at the Silicon Valley Internet giant, has been given the new job of heading its search efforts, according to sources inside the company. The appointment by CEO Marissa Mayer, also announced in an internal memo last week, ...

YouTube Programming Investors Back YouTube Tools Startup Epoxy

Ad gripes aside, lots of people are still betting on YouTube. Here’s the latest: Epoxy, a startup developing tools for video makers and distributors, which has raised $2 million. I can’t tell you much more about the company than that, since it hasn’t opened for business yet. And CEO Juan Bruce ...