Facebook Media Czar Dan Rose Shares His Sharing Plans
Facebook has a billion users, which makes it very attractive to media companies. Media companies have lots of content those billion users might like to look at and talk about, which makes them very attractive to Facebook.
Easy match, right? Not exactly: The media guys have been here before, with Google and Apple, and are trying to figure out how to work with Facebook without getting worked over. And Facebook … well, sometimes it’s hard to figure out exactly what Facebook wants from its partners, media and otherwise.
That’s where Dan Rose comes in. The Facebook executive is the one in charge of creating and sustaining those links with the outside world, and that can be a tricky task. See: Zynga. Oh. And bear in mind that Facebook has a $4 billion advertising business, and has plans to make that number much bigger, which means it’s competing with those partners, too.
Ace Facebook reporter Mike Isaac talked to Rose about that dynamic — and much more, including Facebook’s mobile ambitions — at D: Dive into Media earlier this month. Here’s the full interview:
By Peter Kafka